COVID-19 campaign highlights unique Canadian benefits, explores a brighter future

Despite being bombarded by fliers on May Day and Remain Yes ads in other cities, the reality is Canadians are lagging far behind their northern neighbors in terms of equality and mobility, suggesting a…

COVID-19 campaign highlights unique Canadian benefits, explores a brighter future

Despite being bombarded by fliers on May Day and Remain Yes ads in other cities, the reality is Canadians are lagging far behind their northern neighbors in terms of equality and mobility, suggesting a deeper lack of interest in the same. While much has been made of this perceived distance between Alberta and Ontario, less attention has been paid to the fact that the Canadian provinces of Saskatchewan and Manitoba enjoy a high level of per capita income. Across all of Canada, we are living better lives than ever before. We have more nurses than nurses; two doctors for every doctor; fibre optic cables from place to place; global momentum behind green energy; no population becoming disenfranchised and ripe for mass migration into Canada; a diversity that blends the wisdom of our peoples with rising ranks of cultural diversity, and far fewer physical barriers to trade. Nevertheless, despite these excellent reasons to appreciate the contribution Canadians make to Canada, this country is still lagging badly in terms of opportunity for the current generation.

Last month we witnessed the introduction of COVID-19, the Canadian Federation of Independent Business’ new advertisement campaign highlighting the positive economic and social contributions made by entrepreneurs and how independent business actually provides a way for people to reach their full potential. It also highlights the diversity and dynamism of independent Canadian businesses, which complement traditional businesses in numerous ways.

The campaign launches with ten short videos, including the CHART, the advert with the most view count of all ads uploaded to Canada’s largest ad network. Other ads include: The #slackissue, highlighting the multi-million dollar “dirty little secret” of precarious workers and the policy recommendation to require employers to pay for those hours missed to work remotely. And Last but not least, the #starting it all, which shows independence as the key to personal and social growth.

The COVID-19 campaign is the first step in a three-part initiative designed to tackle the dearth of affordable housing in urban centres, the socioeconomic and environmental woes of environmental degradation and the rise of criminal gangs operating across Canada. Its launch coincided with the 18th Annual Canadian Federation of Independent Business Annual Awards, attended by 4,000 business leaders from across the country.

Canada’s independent businesses are unique in that they have their own resources and alliances and skills that they need to grow and thrive. A project will be implemented by COVID-19 to consolidate and promote this diversity of business opportunities across Canada, including connecting small businesses with existing advocacy organisations in their respective geographic regions.

A new found enthusiasm around COVID-19 is evident, and this new focus could yield significant benefits in terms of entrepreneurship, growth and innovation. However, the success of COVID-19 must be shared with the tens of thousands of Canadian professionals and institutions looking for local ways to engage with the 21st century.

It’s time for Canadians to build a bright and prosperous future for the country.

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